This went over amazingly well for us! We had a bunch of extra pint glasses from a past promo and I have been antsy to get rid of some of our shirts b/c we have some new designs coming. I kind of threw this one together in a pinch as I saw some other retailers around Bozeman doing some cool Mother's Day promos (all cards "face up" here) and our customers really responded!
I think it was probably the shirt that drew people in ... we have to charge $16 to make those shirts pencil out for us, so I don't think that a lot of our regulars buy them. They are more for tourists or promo items. So, for this deal, I think it was the regular's desire to have the shirt at a cheap price that drove them in.
I like the fact that we were still able to get some $ out of the transaction for the "promo" stuff. I think was a better 'feel' than a "FREE SHIRT" with purchase, as it created some value behind the shirt and glass. What do you think about this strategy?