- print prices on card stock material with in-store printer
- cut printed card stock material and use double sided tape to affix signs to the black metal Costco shelving that we use for dog/cat food
- we get wrinkly signage fairly quickly after lots of bags of dog food have been put on and pulled off of said shelving
- Signs are inconsistently sized and branded
- If prices change (which they do fairly regularly - at least 2x/year per manufacturer) or we add/subtract flavors of bag sizes, we need to reprint the entire sign
- Staff is frustrated by doing this ... this is one of the things I have tried to "hand off" in the past months to create myself some time margin for the new store, new baby, new company, etc and it's proving to be kind of challenging for them ... and, frustrating for me to see them fail at "doing it perfectly" ... in my opinion
My solution, and the reason I am writing this post, which has a very exciting title, don't you think :) ... is this ...
I like this new approach because:
- the metal material of the sign "flows" with the feel of the interior of our store
- there is consistent branding on the signs
- it will be easier for my staff to change prices for individual sku's
Ok, so I said I would tell you why I am writing this post ...
Just now, at 11:00 pm on a Monday night, I was out in the garage grinding off the corners of the metal signs so the bags of dog food would not be torn while the customer was pulling the bag off of the shelf. That's the "balance" part of this business+hope+life equation ... sometimes, you just have to put in large/late-at-night hours to complete things and "keep the ball rolling down the path". Things don't get done if you don't do them ... it's what I love and what I hate about being an entrepreneur.
I was able to do this, in part, because my wife is an all-star and she is taking really good care of our newborn son as we speak. And, because I firmly believe that clear, consistent labeling and pricing will lead to less frustration on the part of the customer and, ultimately, to increased sales. This is another way we can prepare our store for Petco coming to town as well.
Thanks to my good friend Steve for the use of the grinder.
Finished product is pictured below ... what do you think?